THE HEART
Aiming for Style, Landing on Exclusivity.
HitxMiss is a limited drop marketplace that was founded by Ameer Abdullah in 2024. Exclusivity is the goal of HitxMiss, you either hit on securing the drop or you miss on it, forever.
The opportunity to have something that is limited in its existence has always been intriguing to Ameer. From his career with professional sports Ameer understands that you don't get many second chances in life, you have to seize your moment when it comes, and that's what makes life so grand.
Each item on our Marketplace is strategically designed and curated with the intention of standing out, while simultaneously being one of few.